Amazon.com – From Books to Outsourcing Services



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Code : BSM0005

Year : 2004

Industry : Internet and e-commerce

Region : USA

Teaching Note:Available

Structured Assignment :Available
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Abstract: From the era of the Internet boom, when it was hailed as the ambassador of the New Economy, to the final shakeout, Amazon has come a long way. Many people had predicted its collapse, but today, several big retailers are seeking its expertise in e-commerce.

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Pedagogical Objectives:

  • To discuss the growth strategies of Amazon from the days of book retailing to emerging as a service provider to retailers
  • To discuss whether Amazon should shed its core business of retailing and emerge as a pure service provider

    Keywords : On-line book retailing; Amazon.com; Jeff Bezos; Amazon outsourcing services; Diversification of Amazon; Growth Strategies Case Study; Amazon's associate programmes; Web services; Barnes & Noble; Borders.com; ZShops; Amazon distribution centres; Toys 'R' Us; Amazon's profits; One-click system

    Contents :
    » THE EARLY YEARS
    » DIVERSIFYING FOR PROFITS
    » BREAKINGTHE STATUS-QUO


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